Strategy that survives contact with reality.
Bridging the gap between the Boardroom vision and the Engine Room execution. I help ambitious SMEs and Tech companies fix broken marketing operations, modernize tech stacks, and deploy AI workflows.
Trusted by Leaders & Innovators
UNI LJ // Marketing shouldn't be a black box.
// It should be a predictable revenue engine.
> Optimizing conversion...
> _
You don't need a bigger budget.
You need better aim.
// The Methodology
01. The Myth of Scale
There is a misconception that Global Brands win because they have unlimited resources. The truth? The most successful initiatives at places like Corsair started as small, 3-person skunkworks projects.
02. The Local Reality
I know the pressure of the local market. You have legacy systems, long-serving teams, and budgets that need to stretch. Copying a Silicon Valley playbook won't work. You need a custom architecture that respects your constraints.
03. System > Tactics
Most agencies sell you "parts"—a new logo, some ads, SEO. I build you an engine. We fix the data flow between sales and marketing before we spend a single Euro on promotion.
04. AI as a Multiplier
We don't just "use ChatGPT." We build operational AI workflows (like I did at SimplerWork) that allow your lean team to output like a global enterprise.
Operational Architecture
I don't sell hours. I sell system upgrades. Whether you need a quick diagnostic or a full engine rebuild.
Strategic Diagnostics
A deep-dive audit of your market position, team capabilities, and tech stack. Identify where your engine is losing power and find the right upgrade.
Revenue Ops & Stack
Designing the infrastructure. From customer journey mapping to marketing operations and CRM flows. Build the infrastructure that powers your sales.
GTM & Product Launch
Positioning complex products for clarity. Architect the messaging and sales tools needed to simplify the complex sale.
AI Enablement
Moving beyond hype. Prototype real processes and tools, and train your internal team to build their own efficiency workflows.
Where is your engine broken?
Interactive Self-Diagnosis
System Integrity Check
Map your current capabilities.
> Select your current capabilities to run diagnostics.
Evidence of Execution
Strategy is easy on a slide. Here is what it looks like when it hits the friction of the real world.
The Digital Sherpa
Global Strategy LeadThe Friction
Building a PC from scratch is hard. It's hard for new people to get into the hobby and even long-time builders don't always trust their own judgement.
The Architecture
We didn't just build a compatibility filter. We built a digital guide that calculates power, thermal, and physical clearance. Crucially, we *deliberately slowed down* the UX to build user trust.
9x Conversion, 3x AOV
The 90-Day Monolith
Head of Digital TechThe Friction
Merging legacy transport giants (Bus, Travel, Shuttle) into a single brand in 3 months. Failure could lead to public transit collapse.
The Architecture
A 'Suicide Mission' executed flawlessly. We architected a headless layer to unify disparate backends and engineered a massive SEO redirect strategy to preserve millions in revenue.
Zero Downtime Launch
Codified Expertise
Co-FounderThe Friction
SMEs using ChatGPT keep generating generic marketing 'slop' because they lack the marketing expertise and vocabulary to brief the AI.
The Architecture
We moved beyond 'Chat.' We built a wizard interface that 'hard-codes' a Senior Marketer's brain into the prompts, forcing high-quality, strategic output every time.
Bootstrapped to Revenue
The Unicorn Venn Diagram.
In Slovenia, you are often forced to choose: be the creative marketer or the technical operator. I chose both.
My career has oscillated between the "Engine Room"—coding, managing devs, and running agencies—and the "Boardroom"—managing $1.2B portfolios for global brands like Corsair.
Today, I bring that unique mix back to the local market. I teach at the University of Ljubljana because I believe in fundamentals, but I build AI tools because I believe in the future.
Founder & Principal
Megaphone Marketing / SimplerWork AI (Current)
Building operational AI workflows and consulting for companies in flux.
Marketing Strategist
Corsair Gaming (2020-2024)
Managed $0.9–1.2B portfolio. Launched iCUE LINK. Built the PC Builder.
Head of Digital Tech
Nomago (2018-2020)
Zero-downtime migration of 5 merged entities. Managed lean dev teams.
Early Career: FrodX, NIL, NiceLabel
Ready to fix the engine?
Let's find a time for a 30-minute chat about your plans and hopes.
Maybe I can help, or I can direct you to someone who can.
Based in Kranj, Slovenia. Operating Globally.